Creating custom designs is one of my favourite things.  This is why;

  1. Its fun
  2. I get to share the fun with someone else
  3. Magic happens

Whether its an illustration for a wedding invitation, a book or album cover, a custom phrase, a sign board or a whole brand identity, working with someone else to discover a design is one of those times when so the result is so much more than the sum of its parts.

I am always open to suggestion, so if you have something in mind, please get in touch and we can talk it through.

custom design iconography for Gwen Watson Voice



“Erica was instrumental in helping me create and launch a website and brand that I love. She helped me develop a look and feel that perfectly suits me and my new career, plus provided gorgeous artwork that really added to the final look. She also gave me gentle encouragement along the way to help me get across the finish line. I couldn’t have done it without her!”

perfection is the enemy of done

The Do Lectures


This summer I felt very privileged to be able to contribute my skills and ideas to the Do Lectures; finding sound bites, drawing, cutting and stencilling little captions around the site. Exciting, affirming, exhausting and ultimately inspiring. 

custom designs for bara menyn bakehouse



Bara Menyn is my favourite cafe. For the last few months I have been working with Jack to produce a brand identity and a selection of marketing materials that tell the story of delicious real bread, an airy, welcoming cafe and a passion for simple, good food.

true you project custom design

true you project

brand design

custom design brand identity

Breathing Space

Brand identity

“At a point of transition in my life Erica helped me to envision a different path for myself. She has been instrumental in the creation of ‘Breathing space’, my new venture of yoga teaching, bodywork and massage. From a process of collaboration Erica designed and created my logo, and I am so happy with the result. She has also helped me with the wording and even taken my photo! Erica is a pleasure to work with, enthusiastic, creative and insightful, she sees the best in people and embodies that spirit in her beautiful artwork.” Louise Cook




“We curated an international group show at Aberglasney in Spring 2016 concerned with representing sacred and visionary artists from all over the world. Bringing together over 50 street, fine, outsider and land artists from Korea, America and across Europe meant we needed a really strong and unifying iconography for the show that could weave the components into a coherent whole. I have long been a fan of Erica’s stunning work and her individual journey, and I knew that I wanted her lettering over the catalogue, postcards and promotional material. Erica was a joy to work with, responding to the fine details in the brief with a boldness and commitment that never faltered, and brought something glorious, magical and utterly appropriate to life. Her lettering is beautiful. I love it so much, I travelled across the UK to get it tattooed onto my forearm.” Keone (artist and curator)


Custom Cut

Commissioned this summer to celebrate a special day for all the family. Have a look here for further details.